The brand, which is owned by Habit Factory In Sweden AB, was founded with a vision to offer a unique snus experience through innovative flavors and high product quality. Before the products reached the market, a state-of-the-art production facility was built. The launch was marked by carefully selected flavors that quickly gained popularity. The early success led to further expansion, with the opening of a new factory in Finland and the goal of strengthening its position in Europe. One of the upcoming challenges is dealing with the EU's changing regulatory framework, where a focus on quality control and compliance is crucial. The brand symbolizes how innovation and strategic planning can drive development in a traditional industry, with the aim set on continued growth and product development.