Which Nicotine Pouch Brands Are the Most Popular?

Nathan Chilcott

Beginner’s Guides

Nicotine pouches have seen a big shift in popularity, thanks in part to an increased awareness of the dangers of smoking tobacco. They have become seen as a viable tobacco-free smoking alternative.

According to Maximize Market Research, the global nicotine pouch market in 2023 was 2.77 billion USD. It’s expected to reach 23.60 billion USD by 2030. Understandably, some nicotine pouch brands are more popular than others.

ZYN Nicotine Pouches

You can’t talk about popular nicotine pouches without mentioning ZYN. It’s the market leader by sales volume, selling twice as many pouches as its closest competitor.

Of course, ZYN was also one of the first products of the nicotine pouch industry. Getting established early has helped it become a main player in the game, even today.

It’s also backed by a large tobacco company. In theory, this gives ZYN all the funds it needs to stay ahead of the game.

However, its popularity isn’t due to it being well-established. The simple truth is that ZYN offers an extensive array of flavours and strengths, ensuring there is something that will appeal to everyone.

If you’re looking for something a little different, the Lemon Spritz is a great option.

Velo

Velo is the second best-selling nicotine pouch, and although they only sell roughly half of what ZYN does, Velo leaves the competition behind.

Its unique approach is to offer innovative flavours. The company is also committed to giving the customer the very best service possible.

While you’ll probably appreciate the Lime Flame you will definitely appreciate being able to talk to a real person and quickly resolve any issue.

On!

It’s strange, but the top two nicotine pouch brands dominate the field by sales volume. The rest of the competition are all on a par with each other. That’s why every brand has to do what it can to stand out.

On! starts by creating rectangular cans instead of the customary circular ones. These work as they are similar to the size of a credit card, just thicker.

They have also chosen to focus on unusual flavours, such as Grapefruit Spritz and the delightful Tropical Spice.

"It’s the choice of flavours as much as the compact size of their can which attracts buyers.”

Siberia Nicotine Pouches

Siberia nicotine pouches have adopted a different approach. They offer several options but all are mint flavours.

Siberia stands out by focusing on strength. Their collection may be small, but every product they create is strong, some of the strongest options on the market.

It means they are focused on a comparatively small section of the market. However, it’s a section they serve very well. This builds loyalty and explains why this lesser-known brand is becoming one of the most popular.

Summing Up

According to statistics, the most popular brands are those that have the biggest sales. There is some truth to this. However, if you want to be a pouch connoisseur, you’ll take a closer look at the less popular brands.

They appeal to specific niches, and if you’re in that niche, you’ll be very satisfied with what you find.

Our team can help guide you in the right direction; all you have to do is ask.